React / Next.js
We use React and Next.js for most of our web projects. React keeps UIs predictable and maintainable; Next.js adds server rendering, routing, and optimizations so sites are fast and SEO-friendly.
React is a JavaScript library for building user interfaces. Components are reusable pieces of UI that receive data (props) and manage their own state, making it easier to reason about complex pages and keep code DRY. The ecosystem—hooks, context, and a huge set of libraries—lets us build everything from marketing pages to full-blown dashboards.
Next.js sits on top of React and adds structure: file-based routing, server-side rendering (SSR) and static generation (SSG), API routes for backend logic, and built-in image optimization. That means faster first load, better SEO, and less custom configuration. For most new web projects we choose Next.js by default.
- •Component-based architecture
- •Server and client rendering
- •Built-in routing and API routes
- •Image and performance optimizations
Why we use it
Next.js gives us a single framework for static sites, dynamic apps, and APIs. The same codebase can serve pre-rendered pages for speed and SEO, client-side interactivity where needed, and serverless API endpoints. Deploying to Vercel (or similar) is straightforward, and the team can scale from a small site to a large application without switching stacks.
- •Fast initial load and strong Core Web Vitals
- •SEO-friendly HTML from the server when needed
- •API routes for backend logic without a separate server
- •Large community, clear docs, and long-term support